We are really upping the ante on our promotional approach to the Bridging the Divide events. In fact, today our ace volunteer designer (Sr. Hugo Corzo) put together a number of really great "I am the Bridge" videos. Check out the videos on the I am the Bridge blog and on HBI's YouTube Channel.In addition to run promotion, we are also pushing our run training. Today, in a 40 degree rainy fall day in the Pacific Northwest, we ran almost 10-miles and discussed our plans to assure we are all on the same page for the event. We continue to collect a number of Peruvian runners in the events. They, a group of politicians, business community leaders, and social change agents, will join us for various distances throughout the Lima and Arequipa events.
To keep our stakeholders connected to the events, we will be airing video updates throughout the run, posting pictures and making sure that everyone can follow our progress on the event website.
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