Preparations for the Run

Photo: The HBI team and members of the Peruvian Congress in support of the run

We are in full preparation mode. The "Bridging the Divide" runs are almost here and we have a full docket of planning before we take our first running steps.

We have hired a PR firm in Peru to help with the marketing and awareness around the run. Their role is to get the media at Press Conferences the day before the runs in Lima and Arequipa and to assure that there is publicity after the runs. In addition, they are setting up television interviews for Ben and I when we are in Lima before the event.

On the U.S. front, our partners at Pac/West are continuing to guide us through the deliciate nuances of "earned media." We are meeting with them tomorrow to go over the last minite details of the U.S. media campaign. We owe them a great deal. They have been really accesible and responsive to all of our questions and concerns.

This is a big venture for HBI. We are really hoping the run will draw attention to the tremendous economic disparities in Peru and help to raise awareness about our work.

Special thanks go to Dr. Daniel Bueno and Mr. Hugo Corzo for helping to make the Bridging the Divide event a reality.